Track21Manifesto
New Album:
Manifesto
Twenty-one tracks
Twenty-one tracks on how AI should be used in companies, pressed across four sides. Some you'll play on repeat, some you'll skip, one or two will get stuck in your head. And like every good album, there's a secret track at the end.
- Tracks
- 21
- Sides
- Four
- Reading time
- 5 min
Side A Cheap genius, rare context
The thesis: what actually changed.
- 01Not a strategy"We need an AI strategy" is the new "we need an app" (2012), which was the new "we need a website" (1998).
- 02Cheap geniusIntelligence used to be scarce and expensive.
- 03It knows everything except youToday's models have read the entire internet and know nothing about how your company actually runs.
- 04The seamsYour edge was never going to be the AI.
- 05Stop waiting"Let's wait until AI gets better" is a comfortable way of saying never.
Side B Where to point it
The right problem, taken as it really is.
- 06Boring on purposeThe best AI project in your company is the least Instagrammable one.
- 07The mess you haveYour data is a mess, and it mostly lives in Excel.
- 08Don't pave the cowpathPointing AI at a bad process gives you garbage at scale: faster, and with more confidence.
- 09Buy boring, build smallFor generic problems, buy the boring off-the-shelf tool and move on.
- 10Skip the chatbotYour customers do not dream of chatting with a bot on your website.
Side C Do it right
What separates a project from a toy.
- 11It happened on MondaysAnyone can build a jaw-dropping AI demo on a Friday afternoon.
- 12Better think twiceWe don't write a line of code before a paid workshop.
- 13Tell it like it isYou will never hear us say "synergy," "digital transformation journey," or "leveraging paradigms."
- 14NorthstarAn AI project needs one number it intends to move, declared before the project starts.
- 15Human after allWherever a decision matters, AI prepares it and a human makes it.
Side D What it changes
The people, and the stakes.
- 16The sound of silenceSome managers panic when they catch an employee using AI.
- 17Dirty workHere's what AI actually replaces: the part of the job people secretly hate.
- 18The write stuffThe most valuable AI skill in your company isn't Python.
- 19Think smallBig companies have AI committees, AI charters, and AI steering groups.
- 20Give it backWhen AI saves your team ten hours a week, something interesting happens: you get to decide what those hours become.
21
Bonus track
This one is yours.These tracks are our opinion. Track #21 is the one you want to have, that nobody else does: your edge. We help you produce it.