10
Skip the chatbot
The right problem, taken as it really is.
Your customers do not dream of chatting with a bot on your website. Most “we need a chatbot” projects are a solution looking for a problem. The best AI is invisible: it prepares, sorts, drafts, and double-checks in the background, while a human does the talking.
The full tracklist
Side A · Cheap genius, rare context
01Not a strategy02Cheap genius03It knows everything except you04The seams05Stop waitingSide B · Where to point it
06Boring on purpose07The mess you have08Don't pave the cowpath09Buy boring, build small10Skip the chatbotSide C · Do it right
11It happened on Mondays12Better think twice13Tell it like it is14Northstar15Human after allSide D · What it changes
16The sound of silence17Dirty work18The write stuff19Think small20Give it back21
Bonus track
This one is yours.These tracks are our opinion. Track #21 is the one you want to have, that nobody else does: your edge. We help you produce it.