01
Not a strategy
The thesis: what actually changed.
“We need an AI strategy” is the new “we need an app” (2012), which was the new “we need a website” (1998). You don’t need an AI strategy. You need a list of problems worth solving, ranked by how much they annoy your people. AI is a tool. A spectacular one, but a tool. Nobody ever had a hammer strategy.
The full tracklist
Side A · Cheap genius, rare context
01Not a strategy02Cheap genius03It knows everything except you04The seams05Stop waitingSide B · Where to point it
06Boring on purpose07The mess you have08Don't pave the cowpath09Buy boring, build small10Skip the chatbotSide C · Do it right
11It happened on Mondays12Better think twice13Tell it like it is14Northstar15Human after allSide D · What it changes
16The sound of silence17Dirty work18The write stuff19Think small20Give it back21
Bonus track
This one is yours.These tracks are our opinion. Track #21 is the one you want to have, that nobody else does: your edge. We help you produce it.